Do you really know how to use your social network? If you have hundreds of contacts but don’t use them for networking, then why do you have them? I always said it seems like a waste to just be “connected” to so many people and not cultivate relationship. I am very particular about who I allow in my network. Other than the obvious (having commonalities), the person and I should be able to effectively network for mutual benefit. I don’t just add people for the sake of adding and I don’t accept every invitation.

Before you set off to build this vast network, stop and think about what you want out of it. Be selective about who you link to and why. Don’t just accept any invitation. Find out about the person first and also tell them a little about yourself as well. Relationship building is the true power of Social Networking. As IBM says, stop talking, start doing!

Til next time.

Adrienne Graham

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